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  • Writer's pictureAnkur Goyal

Things to avoid in an Investor Pitch Deck


When preparing a pitch deck for investors, it's important to be concise, professional, and to the point. Here are some things to avoid in a pitch deck:


1. Overly technical language and jargon - investors may not have a technical background and can be turned off by too much technical language.

2. Excessive data and charts - while data and charts can be helpful, too much can be overwhelming and take away from the key message you want to convey.

3. Confidential or proprietary information - you should be careful about what information you share in a public setting and only include information that is already in the public domain. 4. Negative information - it's important to be honest about any challenges or risks associated with the project but try to present the information in a positive light and focus on solutions rather than problems.

5. Overly optimistic projections - investors want to see a realistic view of the future, and overly optimistic projections can be seen as unrealistic and untrustworthy.

6. Lack of focus - a pitch deck should be focused on key messages and objectives and avoid including irrelevant information that distracts from the main message.

7. Poor design - a well-designed deck with visually appealing slides can help to engage the audience and convey information effectively, while a poorly designed deck can detract from the credibility of the proposal.

8. Ignoring the target audience - it's important to understand the background and interests of the potential investors and tailor the pitch deck accordingly.

9. Not showcasing the team - investors want to know who is behind the project, so make sure to include information about the team members and their relevant experience and skills.

10. Ignoring the competition - investors want to know about the competitive landscape and how your project differentiates itself from others in the market.

11. Not having a clear value proposition - it's important to clearly communicate the unique value that your project offers and how it solves a problem or meets a need in the market.

12. Not having a clear financial plan - investors want to see a realistic financial plan that demonstrates how the project will generate revenue and achieve profitability.

13. Not having a clear exit strategy - investors want to know how they will get a return on their investment, so be sure to discuss the exit strategy, such as an IPO or acquisition.

14. Not having backup materials - investors may want to dig deeper into the details, so be prepared to provide additional materials such as business plans, financial projections, and market research.


Remember, the goal of a pitch deck is to convince potential investors to invest in your project. By avoiding these mistakes and focusing on key elements such as the team, the market, and the financial plan, you can increase your chances of success.


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